Building the web,
one pixel at a time.
Shopify & WordPress specialist based in the United Kingdom, crafting high-performance commerce experiences for brands that demand precision and craft.
- Extensive expertise in Shopify theme development — upgrading legacy Liquid templates to dynamic, component-based architectures using a custom internal framework built with TypeScript and SCSS.
- Deep experience customising key storefront pages including PDP, cart, and collection pages; built custom add-on functionality, free shipping thresholds, and store availability/finder features.
- Proven track record customising complex storefronts for enterprise and B2B clients, including multi-market and multi-language stores, ensuring high performance, accessibility, and seamless multi-store integration.
- Hands-on experience integrating third-party services including Klaviyo, Recharge (subscription and recurring billing flows), and CRO testing via Shoplift.
- Translated Figma designs into pixel-accurate, production-ready responsive components across multiple concurrent client projects.
- Actively exploring headless Shopify solutions with React/Redux and Sanity, delivering flexible and high-performance storefronts that adapt to evolving client needs.
- Balances traditional Shopify development with innovative, component-driven approaches.
- Advanced expertise in modern JavaScript (ES6/ES7), Vue.js and React for building scalable, data-driven interfaces.
- Skilled in UI/UX best practices, accessibility enhancements (WCAG 2.1 AA), and performance optimisation including Lighthouse score improvements.
- Experience leveraging Claude Code and GitHub Copilot to accelerate delivery, improve code consistency and documentation quality.
- Built a personal Next.js project — cliffnaturaltea.co.uk — demonstrating hands-on experience with server-side rendering, modern React patterns and production deployment.
- Experienced in developing and customising WordPress themes from scratch.
- Skilled in building fully custom WordPress websites with a focus on performance, accessibility, and SEO best practices.
- Proficient with ACF, WPBakery, Elementor, and theme frameworks to deliver flexible, content-driven solutions.
- Strong knowledge of WCAG 2.1 AA guidelines — ensuring all builds are inclusive and compliant from the ground up.
- Experienced in implementing semantic HTML, ARIA roles, keyboard navigation, and focus management across complex UI components.
- Regular use of screen reader testing (VoiceOver, NVDA) and accessibility audit tools such as Lighthouse and axe DevTools.
- Advocates for accessibility as a core requirement, not an afterthought — integrated into design reviews, code reviews, and QA.
- Solid understanding of on-page SEO — semantic structure, meta optimisation, schema markup, and Core Web Vitals performance.
- Experience with Google Analytics and Search Console to monitor traffic, conversions, and site health.
- Familiar with email marketing workflows using Klaviyo and CMS-driven content strategies to support campaign delivery.
- Worked alongside marketing teams to deliver landing pages, promotional campaigns, and conversion-focused storefronts.
Web Design & Content Planning
& Communication
Featured Projects
Recent client work and builds across platforms
Fashion & Clothing Stores
Custom Shopify themes with tailored product catalogs and seamless checkout experiences.
Multi-Site Store Networks
Multi-store Shopify Plus for clients with multiple brands across US & UK markets.
Auction-Based Stores
E-commerce platforms with auction functionality, bidding systems, and dynamic pricing.
US & UK Market Stores
International e-commerce with localised payment methods, shipping, and compliance features.
Celebrity & Influencer Portfolios
WordPress portfolio sites for US-based celebrities and artists with premium custom designs.
Full-Stack WordPress Solutions
Custom post types, advanced ACF, user management, and backend integrations.
Multi-Platform Development
Projects across Drupal, BigCommerce, and Wix for varied client requirements.
WordPress Theme Marketplace
Premium themes published on the WordPress marketplace with Gutenberg and Customizer support.
Sabbu Maharjan
Specialising in Shopify and WordPress development — building high-performance, responsive storefronts that convert and scale.